Said Bragman, "When you come out, a big part of the calculus is how it's going to affect sponsorships. We once we saw players like Major League Baseball's Glenn Burke have his big league career destroyed by being out in the clubhouse in the late '70s and early '80s, and international tennis stars like Billie Jean King and Martina Navratilova see their endorsement money dry up shortly after they came out publicly. Stats that will define Velasquez vs. So seeing one of the world's big international sportswear conglomerates lay this particular question to rest is a big deal because it goes to the heart of one of the reasons that athletes might choose not to come out publicly. By virtue of their simple, relentless meritocracy, sports have always been a vehicle for inclusion.
Saying something as offensive as Pacquiao's comment should have consequences, and now it clearly does.
Adidas Stands By Gay Athletes Who Want to Come Out
Barnwell grades the Joe Flacco trade: Three scenarios for Cardinals to trade out of first pick 15h Josh Weinfuss. Severino changes diet after fatigue New York Yankees. Adidas sponsorship contracts will now have a clause that reads:. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT Lesbian, Gay, Bisexual and Transgender community. While the experiences of King and Navratilova helped create the expectation that coming out might be liberating, it was also expensive as advertisers shied away from being identified with gay or lesbian athletes. For decades, LGBT athletes have had to ask themselves two big questions, starting with, "If I'm out, will they let me play?
Severino changes diet after fatigue New York Yankees. Adidas sponsorship contracts will now have a clause that reads:. To help make this website better, to improve and personalize your experience and for advertising purposes, are you happy to accept cookies and other technologies? The case for Giannis, Luka and more Milwaukee Bucks. Saying something as offensive as Pacquiao's comment should have consequences, and now it clearly does.